Arrow in Fedex Logo
Like fellow Montgomery blogger, Charles Presley (Eating Montgomery, insert witty title here), I was amazed (after it was pointed it out to me) that there is an arrow in the Federal Express (FedEx) logotype. It's been there for over 10 years now and despite seeing this logo thousands of times, I've never noticed it before.
The ugly secret however is that now that I know it's there, my mind purposefully analyzes the logo each time I see it to catch the arrow, burying the brand and meme of FedEx deep in my cranium. Now I'm passing the curse on to you:
Besides being a brilliant use of typography in design and a simple, effective logo it's got the additional hook of the arrow in the negative space between letters. The man who designed this was interviewed by The Sneeze. His name is Lindon Leader and his company is Leader Creative. There, now you know who to bug, don't call me if you can't get "the arrow" out of your head...
Tags: leader fedex logo design graphics typography federalexpress type arrow logotype